Job description
<p>A B2B arm of a popular online marketplace is looking for a freelance Paid Media Manager to take over its live paid media across Europe while permanent hires are made.<br /><br />The team look after the brand's European B2B marketing, and the campaigns are already built. This is a take-over-and-run role: handover calls with the outgoing team, then you run, optimise and report across seven European markets in the Nordics, DACH, CEE and Southern Europe. There is no agency on the account, so you plan, buy and report yourself.<br /><br />Each market has its own objective, lead generation on the core product and awareness on a newly launched one, so there is no single blended number to chase. You will report into the Head of Brand and Campaigns.<br /><br /><strong>The Day-To-Day</strong><br /> - Running live LinkedIn, Meta, YouTube and Google Search campaigns across seven European markets<br /> - Building audiences and optimising in LinkedIn Campaign Manager for B2B lead generation<br /> - Optimising each market to its own funnel KPI: cost per lead and lead quality where the goal is leads, reach and video views where it is awareness<br /> - Working with translated copy and per-market reporting<br /> - Managing budgets, channel mix and a testing roadmap<br /> - Owning reporting and presenting performance to the Head of Brand and Campaigns and the wider marketing team<br /><br /><strong>They are looking for</strong><br /> - Hands-on LinkedIn Campaign Manager experience for B2B lead generation. This is the non-negotiable<br /> - Meta and Google Ads (Search and YouTube), set up and run by you, not briefed out<br /> - Multi-market experience, including campaigns in non-native languages<br /><br /><strong>The details</strong><br /> - Freelance contract, ASAP start, 3 months initially with a strong likelihood of extension or becoming permanent.<br /> - £350-£375 per day, inside IR35 via umbrella<br /> - Hybrid (2 days on-site pw) from their central London office<br /> - 1 to 2 stage interview process</p><img src="https://counter.adcourier.com/YnJhZGxleS5raWxidXJuLjc2ODkyLjEzODEzQG1ham9ycGxheWVycy5hcGxpdHJhay5jb20.gif">
